Hello and welcome to my photo gallery.

I have started to take photographs when I was a young boy, perhaps from the age of 6 onwards. Photography has been always a part of my life, in the beginning I was amazed how something I saw in front of the lens could be transformed into a print some days later. Later at art school it was a way to try to define, or better, find myself and to set myself apart from others.

In 1995 I started together with my wife a design company, we did graphic design and sometimes we just needed a photo, a photo of a spoon for example. For years this was how I used photography: on a need to have it now basis. Our company slowly evolved from graphic design to product design and in the end, now, we do mainly architecture, interior architecture and garden design. My wife is architect and interior architect, and me? Well I am what I am and love mostly to be outside, understand the potential of landscapes and make the best out of them. My photo camera I always carry with me...

2006 Over the past year I have taken primarily photos of plants, plants in decay, plants starting to bloom and all in between. I am intrigued by processes, by the "how and why" of things around us. Perhaps it shows, perhaps not. Most important is people like it, simply "like". No need for filosophies or deeper thoughts.

2007 Has been a year of relative photographic silence due to circumstances. Much has been done on the background though but not many new photos have been taken. Some times I need to reflect on what I do and what I want to do this was such a phase and I came out stronger. The more I worked with my already taken photographs the more I realized their omissions and my needs. I need to tell a story, not to "shoot a nice picture". I teach visual communication and my students will remember for the rest of their life my question: what is your story?

If you like to know something, drop me a line or like to get in touch with for whatever other reason, please do not hesitate. I try to respond in a timely manner.

Warm regards,
Jeroen

Pappilanniementie 18
13880 Hattula
Finland

+358 40 5651956
jeroen@jeroencarelse.com